Built by Phil Isley in 1946, the Granada Theater opened during the Golden Age of Hollywood as a 700-seat first run movie house. During that year the theater probably premiered James Stewart’s Oscar nominated performance in It’s a Wonderful Life. Over that era the theater would have screened Marlon Brando in Streetcar Named Desire (1951) and Cat on a Hot Tin Roof (‘58) alongside Audrey Hepburn in Roman Holiday (‘53) and My Fair Lady (‘64).
Those “Glamour Days of Hollywood” were also defined by the ear of Art Deco design-The Granada is a classic example. The exterior was designed for function with rounded corners, stepped forms and linear accents that echoed industrialized, streamlined designs of modern machinery, like automobiles. The interior decor employs the influence of ancient cultures. The murals were designed by the artist(s) who also did Los Angeles’ famous Grauman’s Chinese Theater.
Pat Snuffer, of Snuffer’s – Greenville Avenue fixture and purveyors of fine burgers, assumed the lease in 2001. The architectural features were maintained and the auditorium unchanged. The lobby acquired the Deco use of black decoration. Screenings included Snuffer’s menu and continued full service at seated tables. Live entertainment acts included Beck, Bob Dylan, Little Feat, Indigo Girls and Ms. Dolly Parton.
On August 18, 2004 The Granada opened under new management of Mike Schoder, owner of the independent CD World stores. A true music fan, Schoder envisioned a better music venue for Dallas. His installation of big-time sound and lighting systems alone help ensure an improved concert experience. A local artist added decorative scrolls to the entrance doors and poster boxes and applied the midas touch to the lobby bar.
Located in one the most known and beloved streets in Dallas, Greenville Ave, the Granada Theater has been THE music venue for many years. If you haven’t seen a show, whether it’s a local act or something more mainstream, I urge you to do so soon.
This simple and elegant illustration of the theater will surely add color to any wall, whether it’s hung at your office, living room, or bedroom.
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